EXCEPTIONAL OPPORTUNITY FOR
of Great Value & Benefits
Cross Country Tour 2002
with Sponsorship Branding and Needs
Value-Added Sponsorship Opportunities
Documentaries and Publications
THE “REACHING OUT” MONUMENT
This innovative, creative and inspired work will
make a significant difference in raising public
awareness for the issues of child abuse while offering
an opportunity for individual healing and the healing
of the nation Canada.
Peggy Geddes, President, The Child’s Beacon
Sponsorship provides a unique
role in addressing and healing the wounds of child
abuse. At exhibitions, events and program activities,
we have repeatedly found that clearly displayed name
recognition of Corporate support has not only acknowledged
their presence but has also increased the effectiveness
of our work. When survivors feel ashamed, worthless
and isolated personally and socially, the validation
in Corporate sponsorship can contribute to the actual
act of healing.
In a broader social acknowledgment,
a care giver who is at risk of harming a child can
feel assured that they can turn for guidance and support.
The mainstream voice of the Corporate logo tells those
who expect to hide their vicious acts that the community
recognizes children’s rights and that these small
voices will be listened to. As a result, children
will feel a greater degree of safety and empowerment.
AN OPPORTUNITY WITH GREAT VALUE
Our public attention and media
reach has been exceptional. Media coverage has taken
on a positive, victorious and celebration flavour.
We view our partnership as a highly cost effective
marketing opportunity.By the simple act of association,
sponsors will benefit from frequent, exceptional media
Name association with issues of the care of children
and concerns of child abuse has high intrinsic value.
The sponsor is seen to be a leader with foresight
and an interest in both the small and bigger picture.
The sponsor who takes a stand on dealing with child
abuse is seen to possess the courage to have and express
sensitivity and compassion.
A Corporate logo or name contributes to getting a
message across to all aspects of society. In effect,
everyone benefits, by validation, acknowledgment and
healing. We welcome anyone to participate as a sponsor
and a partner, to take a major stand in child abuse
prevention and support for those at risk.
Premiere Sponsors, as lead partners
in"Reaching Out", will have full and exclusive
branding rights on any portion an organization solely
funds, and category exclusivity on sponsored programs
that are significant in size.
One organization may be recognized
throughout the ChildAbuseMonument.org Web Site as
the site’s primary sponsor. Co-hosting of individual
pages or links by other sponsors will assist with
enhancing the quality and overall effectiveness of
the ChildAbuseMonument.org Web Site.
OUT" RECOGNITION WALL/FOUNTAIN AT
An integral part of the Monument
will be the granite Recognition Wall/Fountain which
will provide conspicuous name recognition with the normal
tax advantages for advertising expenses for a few selected
companies and individuals. Sponsor and donor names will
be carved into the granite with major sponsors receiving
the most prominent location and size. Major sponsors
will also have the opportunity to have their logo as
well as name carved into the Wall.
The theme of “Corporate Reaching Out” is a valuable
community contribution to addressing the concerns of
child abuse. Simultaneously the branding recognition
has economic/marketing value to the corporation. We
encourage the Premiere Corporate partners of “Reaching
Out” to work with us to develop, produce and distribute
Public Service Announcements that incorporate as much
of the “Reaching Out” program’s messages as possible.
When visitors place their hands on the wet Recognition
Wall/Fountain, they will not only see, but actually
touch the names carved into the granite wall. They will
associate the names with socially conscious companies,
organizations and individuals who have helped in a positive
way to address a difficult issue. The Recognition Wall/Fountain
and its power will stand for as long as the bronze Monument.
Sponsor recognition opportunities will be taking place
months before “the day” and will include the launch
of National Child Abuse Awareness Month in October 2002.
It would seem highly appropriate at the unveiling to
display and promote the organization’s important roles
in any other areas of child well being and abuse prevention.
In negotiation with our sponsors, give-away brochures,
pins and mementos will be part of the unveiling magic.
CROSS CANADA TOUR 2008 or 2009?
A cross Canada tour is a dream
that could become a reality with the commitment of
a few prominent sponsors.
Tour sponsorship would limited.
Each sponsor might have three prominent name/logo
credits on one of six skirt panels on the two sides
and back of the “Display” trailer. The panels would
be designed to create maximum branding inclusion in
the many photo opportunities that would occur as the
exhibit traveled coast to coast.
Premier branding on each side
of the nylon “jacket” covering the “Reaching Out”
figure while travelling would available for an additional
Sponsor recognition and logos
would be placed on the motor home used by exhibit
Additional branding on the tour
could come through logo placement on staff T-shirts
and jackets, give-away brochures and give-away pins
or mementos agreed upon with sponsors.
SPONSORSHIP BRANDING AND NEEDS
The following information presents
sponsoring partner recognition and opportunities for
value-added sponsorship participation. These are flexible
areas open to discussion and suggestion.
unique needs and ideas, the following are examples
of value-added opportunities for all sponsors:
- Media support
and opportunities such as a significant presence in
750,000 Torstar inserts
- “Reaching Out”
- Event use of high
quality portable “Reaching Out” displays
- Employee programs
- Participation in opening and
- Web site cross-linking
and acknowledgment on the ChildAbuseMonument.org Web
- Recognition in
project promotional materials
- “Reaching Out”
logo identification rights in your Corporate advertising
- Use of “Reaching
Out,” tour and event photos in your publications.
- Prestigious figure
and dignitary photo opportunities for your executives
VALUE-ADDED SPONSORSHIP OPPORTUNITIES
- To be an unveiling ceremony Master
- To take part in the unveiling week
- To be included in a proposed Royal
Ontario Museum exhibit and a special concert
- To use a fiberglass rendition of
one figure for major exhibitions
- To be a part of the cross promotion
programs and public service announcement program
- To be included in merchandise/discount/coupon
offers, and with co-labeled giveaway items and volunteer
- To receive a series of booklets
of sculpted quilt squares and poems and other educational
materials tied to the interactive ChildAbuseMonument.org
- To have the opportunity to purchase
quilt squares and Monument art work for offices,
recognition programs, client gifts or donations
to community agencies
- To use the custom bronze monument
quilt walls for corporate or community use
The Monument site at Air Canada
Centre site will provide an opportunity for long term
Corporate sponsorship and recognition through:
- An interactive video kiosk at
the permanent site and/or hosting the ChildAbuseMonument.org
Web Site as well as encouraging visitors to add their
traced hand to our digital art collection.
- On site tours can be developed
with a Premiere sponsor in conjunction with their
- School tours and programs can
occur with support from down loaded ChildAbuseMonument.org
Web Site materials or through a Corporate sponsored
- Brochures and a book about
the Monument can be available from a nearby retail
outlet or in conjunction with the tours. Special events
associated with child abuse can use the Mnument site
to enhance their project..
- The site will be a centre for
annual events during Child Abuse Awareness Month.
- Sponsors may use the Monument
figures, quilt squares and messages for printed or
DOCUMENTARIES AND PUBLICATIONS
A sponsored exhibition or traveling
tour can showcase the exceptional content of cast paper
quilts, poetry and information highlights from the "Reaching
Out" project. Several project documentaries or
a child abuse documentary series can be produced with
the rich resource of material found in the quilt squares,
poetry and stories of the people who created the Monument.
I was totally impressed with the
scope and conceptual realization of this work and understood
immediately that it is destined to become an important
part of Toronto...Richard Mc Neil, President, Sculpture
Society of Canada.
“A community-based, social action project where survivors
can turn for support and to gain control of their lives
is most necessary. The Child Abuse Survivor Monument
Project is such a venture. I feel strongly that it will
benefit both the direct and larger communities.”
Gaetano Lyn-Piluso, Ph.D., C.A.D.C., Professor,
in programs like “Reaching Out” are hard to define.
One cannot tangibly see, or mathematically quantify,
the healing of broken hearts or the “murdered soul”
coming back to life. The long term impact of future
prevention is even more elusive to statistical evaluation
in the present.
In tracking the degree of audience reach in particular
areas, a form of measurability can be quantitatively
significant, but it is limited to an impressionistic
evaluation. As we continue to use the feedback from
our audiences, we will be able to qualify those directions
that bear repeating, increasing or altering, and suggest
new directions that can be taken. What is attainable
to date is:
number of recorded visitors on the ChildAbuseMonument.org
Web Site and on individual components of the web
The types of services used and needed for recorded
media reach from the awareness and promotional campaigns.
On site audience estimates for individual stops
on the national tour
An estimated viewing time frame at the Monument
site, and on media use of the Monument as a backdrop.
Recorded use of the kiosks
Correspondence & direct response results received
by "Reaching Out", the sponsors and cooperating
The Survivor Monument Project
makes a considerable contribution to this change process.Alexandra
Rutherford, M.A. North York Women’s Centre
The success of the “Reaching
Out” program grows daily. We are at a point where
Sponsors are in a unique position to take a significant
leadership role in this local, regional and national
initiative. Participation in “Reaching Out” can maximize
a sponsors’ current involvement in a child’s well-being
and child abuse concerns. The legacy created with
“Reaching Out” will contribute to improved conditions
for children in future generations.
We would be glad to work flexibly with sponsors to
create the best possible social marketing program.
We look forward to your participation in making the
sum greater than the parts.
Contact us about
sponsorship opportunities and relationships:
Michael C. Irving,
Artistic Director/Executive Director
The Child Abuse Survivor Monument Project
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